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ByHimanshu Vashishtha

BARRY SCHWARTZ: THE PARADOX OF CHOICE

By nature, humans inherently believe that the availability of may choices means more satisfaction, freedom, flexibility and comfort. However, Barry Schwartz believes that more choices actually make things more complicated and difficult.
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ByHimanshu Vashishtha

SOCIAL PROOF IS THE NEW MARKETING

Also known as informational social influence, social proof builds on the foundation of “herd mentality”. Simply put, social proof describes the way individuals are influenced when they see that others are doing something. Although humans tend to see themselves as independent thinkers, the principle of social proof explains why people are more inclined to “follow the pack” when they see other doing the same thing.
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ByHimanshu Vashishtha

SEMIOTICS AS THE SIGN OF MEMORY

Semiotics is a concept that deals with how meaning is read and understood, especially from signs and symbols (visual and linguistic codes). The term ‘semiotic’ was first used by American philosopher, C.S. Peirce (1839-1914), in the late nineteenth century to mean ‘the formal doctrine of signs’. The fundamental foundation of semiotics is the sign, which simply means, any recognized code to which there is an expected standard response.
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ByHimanshu Vashishtha

How Machine Learning Can Boost Predictive Analytics

Predictive analytics is improving the world of business, health, science, and marketing. The ability of predictive analytics to accurately predict the future using historical data has made it a must-have in every type of organization. Predictive analytics utilizes several tools like IBM, Microsoft, SAS Institute, and Q Research to analyze historical data to predict the future. Its purpose is to help organizations meet better decisions. Predictive analytics helps organizations predict consumer behavior, thus, giving them the best tool to place them ahead of the competition.
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ByHimanshu Vashishtha

NEUROMARKETING TECHNIQUES FOR MORE PROFITS

Neuroscience is a science that deals with how people arrive at decisions and make choices. To achieve this, experts in this field, neuroscientists, observe and analyze people’s brain activity as they are faced with decision-making and presented with choices.
At its core, the success of every marketing campaign lies in its effectiveness in successfully convincing potential customers to buy the advertised product. Through results from brain imaging research by neuroscientists, market researchers have identified several effective marketing strategies increase prospects and improve conversion. Here are some of them.
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