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ByHimanshu Vashishtha

Methods of Customer Service Research

Customer service research is done by organizations to measure how satisfied the consumer is with their brand’s services and products. Every brand aims to improve its customer experience and part of doing this is to measure, observe and check online surveys, personal messages, and more to ensure that their customer service performance is up to the mark. 
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ByHimanshu Vashishtha

Free samples to boost sales

Experts say one of the best ways to get new and loyal customers is to give your product away for free. Now while most brands may shudder at the thought of giving away free merchandise, this can be beneficial to your business in the long run rather than offering discounts. For example, most times when you attend a meeting or a networking conference with tons of business people, you often find ‘goodie’ bags jammed with free product samples and brochures with information.
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ByHimanshu Vashishtha

Positioning qualitative market research

If you are keen to get inside the minds of your customers, you need to do qualitative market research. This research can provide valuable insights into your products, your target market your customers’ opinions, and what motivates your customers to buy your products. But what is qualitative market research?
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ByHimanshu Vashishtha

Why is Market Research so Important?

Before you find out the importance of market research, it’s necessary to understand what market research is. It is the process of gathering data, analyzing it, and then interpreting the result to solve issues and challenges that you face in marketing. When you perform market research, you can make an informed decision be it to launch a new product or develop a marketing strategy. The research helps you understand the needs of your target audience and packaging your marketing messages based on them.
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ByHimanshu Vashishtha

The Scarcity Principle: How 8 Brands Created High Demand

Every business desires to sell in high quantities, outselling their sales and competitors. This desire has propelled brands, retailers, economists, psychologists, and neurologists into developing methods and tricks to manipulate the consumers into spending more or making a buying decision faster. One of the tricks being employed is the scarcity principle. Unlike other principles and tricks, the scarcity principle requires less effort and is one of the oldest economic tricks. Consumers are tricked into believing a product is almost of stock, limited offer, compelling them to purchase at the moment.
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