Smartphones today have become the go-to constant in an individual’s everyday life. Right from catching up on news to checking out weather conditions to Internet searches to shopping, decisions and choices made by individuals are largely dependent on their smartphones.
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Qualitative research is the process of acquiring data by studying subjects in their natural habitat. The focus is on understanding the why and how of human behaviour in situations, and is defined as a scientific research method to obtain non-numerical data.
How can we describe psychographics?
Psychographics is a qualitative methodology which is used to describe consumers on psychological attributes. Psychographics is co-existing with the study of personality, values, opinions, attitudes, interests, and lifestyles.
“Carrots and sticks” are passé. Enter the “Nudge” – a subtle push that aims to influence a person’s behaviour without being conspicuous. Instead of forbidding choices, or using overt incentives, the Nudge uses indirect suggestions to impact people’s behaviour, thus facilitating certain choices over alternative ones.
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It is essential to understand how people make decisions while buying a particular product or service or why they buy, this being the secret ingredient for success, especially when it comes to e-commerce business. The fundamental reasoning behind buying is to bring pleasure or migrate further from pain. So, when you are selling a product or offering a service, try to understand why your customer will buy what you are selling. Insights from Behavioural Economics can be one turning point solution to help you read your customers’ mind and serve them appropriately.
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