Social Media Analytics | Sentiment Analysis in Social Media | Sixthfactor Consulting

Social Media Analysis for Business

The easy access to the internet and proliferation of social media channels & forums has made consumers today more digital-savvy & ‘social’ focused. To keep up with this change, marketers are increasingly diverting marketing spends from traditional channels to digital ones. This has also led to a geometric increase in chatter around consumers and their interactions with various products & services resulting in humongous amounts of easily accessible ‘branded’ data which can help brand managers understand online buzz so as to create winning online and offline marketing strategies.
SixthFactor Consulting combines traditional research techniques with new age social media extraction & analysis tools to help brands decode these consumer sentiments that are available online. With bespoke analyses frameworks customizable to a variety of product categories and social media content types like text, hashtags and pictures, SixthFactor Consulting can help your business derive relevant and meaningful insights to help marketers define & refine their marketing strategies and tactics.

What is social media analytics

The term social media analytics is used to describe detailed reporting and data analysis linked with the business impact of social networks and social media efforts. There are several different facets of social media analytics that offer different kinds of insights. These mainly are reporting on the quantifiable aspects of social media interactions, analyzing social media content, and understanding and reporting the behavior of specific individuals within a social network. Social media analysis provides different levels of insight into corporate perception and the effectiveness of a social media strategy. Integrated together, they can be even more influential in pointing the way toward prospects for improving both strategic and tactical methods to the social media environment -- ideally resulting in better return on investments

Social media analysis for business

Social media statistics include a wide range of useful information like audience distribution, number of impressions for posts, mobile device interactions and responses by users. Those metrics can be broken down by different dimensions, including time of day, geographic location, browser type and corporate domains
Content analytics helps distinguish actionable information about the messages that are being posted by the users of social media sites. This is possible by identifying designated keywords in social media posts, tracing customer sentiment based on positive or negative references to a company, monitoring for posts that refer to specific products or brands and detecting if there are any problems that could pose a threat to a company's reputation and profitability
Further Analysis of collected data would include looking at how different participants in social media communities interact with each other to help identify influential people within a community. Identifying such individuals or entities help us understand who or what is likely to influence the opinions of others. These entities should be further monitored and this will help spot trends or discussion threads that a company needs to respond to, either to reinforce positive comments or to answer negative ones.