Retail Promotional Strategies | Consumer Market Research | Sixthfactor Consulting

Marketing Activation Monitor

Our recent foray is into Marketing Activation Monitor, here we track, monitor and analyze promotions, leaflets in supermarkets and hypermarkets. Two of our main offerings to start with are Promo Track Leaflet tracking which provides retail promotions intelligence via its proprietary based software and retail Zoom Store Diagnostics which measures the incidence of product promotions and prices at the retail level. Initially our area of operations includes UAE and Saudi Arabia and plans are in place to expand our footsteps into other GCC markets as well. As an offshoot we are keen to also provide services related to shopper insights, outlet census and at some point retail audit as well.

Benefits of MAM data entry process

1. Obtain a Competitive Benefit: The combination of Reduced cost and focus on the core functions leads to a competitive advantage in the competitive market landscape 2. Decrease Operational Expenses: We offer the economies of scale to any data entry process for our clients hence reducing the operational costs for our local and international clients. 3. Improved Attention on Strategic Functions: Having outsourced data entry/back end operations to us, (the non-core functions) you as our client can focus more on your important areas of work like product development, marketing and promotion that directly impact revenues.
4. Enhanced Resource Availability: Outsourcing this to us allows you to benefit from our expertise, skills and resources that you cannot or would not want to procure/hire on your own. 5. Improved Management of Processes: The expertise that Sixthfactor brings to the table helps you derive the optimum output (intelligence/analytics) from the process that too with a flexibility of evolution and continual inputs for further refinement.

Tracking Advertisements and Offer types

The offers are: Advertisement Offer: This would be a normal type of advertisement, for which the product will have only the - Other Benefits, Page No and Impact type as remaining fields of the product. Combo Offer : This is a combination of 2 unique sub brands in an offer. So the user will have to enter the Initial Price, Discount Price of the offer. Combo Same Offer : This is a combination of products of the same sub brand in an offer. The user will have to enter the Initial Price &Discount Price.
Keep track of the widest range of adverts, promos and pricing offers and more
Contest Offer : This type will have only one product type. Price Offer : Here the offer advertised will be the price of a single product. So the user will have to enter the Initial Price & Discount Price. Special Promotion Offer: This will be a promotional offer. Other Benefits: If the product has loyalty points it can selected. Page no: of the product in the brochure. Impact type: The impact type can be - Full Branded Pg, Full Page Ad, Half Branded Pg, Half Page Ad, High Impact, Quarter Page Ad.

Brochure data management system

MAM or Marketing activation includes data entry into the Brochure data management system. Brochure data management system is an online web application that generates graphical reports and insights by enabling you to enter huge amount of data in an error-free method.
online web application generating useful insights and analytical reports by enabling you crunch huge amount of data that is flawlessly entered into the system
The Brochure user can log in to the system by entering the username and password credentials provided by the admin. The dashboard contains a table that displays the list of brochures that the Admin has assigned to the data entry operator. The user can filter the brochures by: * Supermarket * Market Area * Frequency of Brochure * Brochure Theme Itemcode: Itemcode will be marked in the brochure corresponding to each product listing and will be a numeric value only. Sub brand: The Sub brand can be searched and selected from the suggestions provided while entering the first few letters of the either the brand/product name/ sub brand etc. SKU: This will be the measure value of the product. Measure: This will be a drop down to choose from : (sqft, ml, gm, No:s, oz, Mtr) SKU No:s: The No: of unique items in the product offer. Offer Advertised: The type of offer shown in the brochure, which can be chosen from a drop down.