We are passionate about providing clarity on real business issues through market research. Our insight gives your company a competitive advantage, resulting in more revenue and profitability. We are a new age market research company in Dubai, UAE, built by like-minded senior marketing research professionals.
As a leading consumer insights agency one of the pioneering initiatives that we undertook was setting up the first Neuro lab of the region in the year 2012.
Hence our recommendations to marketers are precise. Ensuring better ROI.
We leverage existing information and insights available and optimize the proposed solutions.
We believe you should not have to wait for months or even weeks to get the insights.
We ensure the senior leader is involved in all aspects of the project from start to finish.
Bespoke solutions and not one-size-fits all. We are flexible and adapt to client needs.
Our Neuromarketing Unit - We've set the first Neuro-Lab in this region. Using new and emerging patented technologies measuring brain activity;
A mobile app is an easy way to gather responses. We have introduced mobile panels of pre-recruited respondents, who fit a certain demographic cri
Presenting the Market Activation Monitor (MAM). Tracking and analyzing retail-promotional activities to enable brands in planning the promotion
Online Sentiment Analysis - Analyzing consumer sentiments, feedback and mentions available online with regards to your brand is truly authentic
SixthFactor being one of the top market research companies in Dubai, UAE has mastered the field of Behavioral economics, a rare but highly profitable component of Market Research. We have to measure the extent of what people actually decide to do and what factors drive them to invoke that behavior, which brings us to the gist of behavioral economics.
Can offering smaller payoffs sooner rather than larger payoffs later get consumers to be more favourably inclined to my proposition? Learn more with Behavioural Economics
Can reducing the number of options available to consumers, actually increase sales? Learn more with Behavioural Economics
Can I get consumers to choose what I want them to choose simply by eliminating the need for them to make a choice? Learn more with Behavioural Economics
Can creating a sense of ownership towards a product not yet owned actually get consumers to pay more for it? Learn more with Behavioural Economics
Can Consumers’ preference for one option over another be changed simply by introducing a third, similar but less desirable option? Learn more with Behavioural Economics
Can presenting my proposition as a means to minimise loss rather than maximise gain make consumers respond more favourably to it? Learn more with Behavioural Economics
Can just talking to consumers about a certain attribute of the product, make them desire that attribute more?
Can reducing the price of two commodities by the exact same amount, completely reverse consumer preference of one over the other?
Can mere exposure to an initial piece of information or trait serve as a benchmark to influence subsequent consumer behaviour? Learn more with Behavioural Economics
Can showing consumers that a particular choice of action is the most popular one propel them to also do the same? Learn more with Behavioural Economics
Can just creating a Perception of Scarcity around my product get consumers to buy more of it ? Learn more with Behavioural Economics
Can simply changing the manner in which choices are presented alter consumer choice ? Learn more with Behavioural Economics
Our consumer insights agency is proud to have been involved in the decision-making process of elite international brands. Our client base spans across the middle east, each being leading organisations from very different industries. These are just a few.
