Find out what your customers really feel about your brandA leading CPG globally wanted to decode the consumer sentiments expressed on social media around a new brand launch, to drive greater traction and growth for the brand across the Middle East.
Find out how arab consumers process advertising An insightful document based on Neuromarketing principles on how Arabs process advertising content. The results are constantly monitored with a set of panel of Arab consumers
By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment.Internet advertising revenue will rise at a 10.7% CAGR to reach US$194.5bn in 2018, just US$20bn behind TV advertising. Of the US$241bn growth in total consumer and advertising revenue between 2013-2018, US$157bn will come from digital sources. B2C product marketers expect social media to make up 24.4% of total marketing budgets within 5 years. Traditional Methods are Pen and Paper Surveys, Focus Groups/ Depth Interviews. Whereas the Emerging Technologies are Social Media and Text Analytics, Neuro-marketing and Mobile Research
Depending on the depth of information needed, there are 3 offerings around Social Media Sentiment Analysis:
Start with focused Hashtags, Keywords, affiliated terms.Output will multiply as there will be a large number of comments but low on relevance. We need to expand search to include related keywords. This query should give robust number of relevant comments. We will look at both sets of outputs to come up with optimal query. This process is repeated till optimal number of comments are extracted
The feedback/mentions present online is more authentic and has greater scope for feeding back into marketingkey objective though is ‘mine’ to derive insights from YouTube, Twitter, Instagram, Facebook and Forums