Market Research

SixthFactor offers traditional qualitative and quantitative market research services in Dubai, UAE, viz., focus groups, in-depth interviews, ethnography, immersions, ideation workshops, satisfaction surveys, consumer & employee engagement surveys, mystery shopping, service quality audit. The key is we start with a business issue and incorporate the necessary tools to help you get the clarity you need.

Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers.

By enabling you to make informed choices, market research will help you to develop a successful marketing strategy. And ultimately influence the behavior of your target customers.

Qualitative research gets behind the facts and figures to customer sentiments about the brand and the products and what would prompt them to invest in the brand products. This may include desk research with existing surveys and business reports. More effective are Questionnaires and focus groups that help gather this intelligence, and SixthFactor being an experienced quantitative & qualitative research agency will use its expertise to interpret the result. Qualitative market research includes combing through large amounts of data on market size, sales trends, customer profiles and competitor activity. Brand customer records also provide a wealth of information, such as purchasing trends. Below are the types of qualitative market research.

• Narrative: The researcher collects information from one or two people over time through interviews, records, etc., using the narrative approach of qualitative research. These are then put together (perhaps not in the same order) based on a theme to produce solutions and advice.
• Phenomenology: The Phenomenology qualitative research approach is used to examine an event or activity from various perspectives as it is taking place. For example, one might supplement the material already available by leveraging viewpoints and insights from the participants about the activity or event through interviews, films, on-site visits, etc. It is generally a research method based on experience or perception.

A qualitative and quantitative assessment of the market - It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation. Market research will guide business decisions by providing insight into the brand’s market, brand competitors, the products, the marketing techniques and customers’ loyalty to the brand.

Market research will enable you to make informed choices, to develop a successful marketing strategy.