Even before the conscious mind becomes aware of a stimulus, the subconscious mind has already begun to process it and respond—all in the course of a single second. Neuromarketing, then, is most concerned with that second when the response is first formed. As an expert neuromarketing research company
we are less concerned with developing the right message or branding but more focussed on studying the emotions and memories triggered by that message. A neuromarketing campaign is more person-intensive. Whereas typical marketing draws broadly from a cross-section of customers, through a variety of methods (focus groups, surveys, customer records, etc.), neuromarketing concentrates intently on individual marketing test subjects— usually no more than a few dozen, and over an extended period of time.