Neuro-marketing

A pioneering initiative by us is the setup of the first Neuro lab in the region in 2012. Our specialist division – Sensonomics offers neuro-marketing solutions by using proprietary software and hardware which integrates EEG (brain waves) and bio-metrics (Eye Tracking and Galvanic Skin Response). Along with that, an incorporation of voice analytics and facial expressions will enable us to literally peek inside consumer brains and measure their physiological reaction to any stimulus, giving us a very unique understanding of their reactions.

Neuromarketing agency uses existing knowledge in the field of neuromarketing, and equips companies and top brands to apply that knowledge to their existing sales, marketing, and communications strategies. Sometimes this will include training the participants, either individually or in workshops, to message and speak the language of decision-makers, based on findings from neural and sensory data Neuromarketing expert consultations can assist to make company websites, marketing material and overall branding and messaging more “brain-friendly”

Even before the conscious mind becomes aware of a stimulus, the subconscious mind has already begun to process it and respond—all in the course of a single second. Neuromarketing, then, is most concerned with that second when the response is first formed. As an expert neuromarketing research company we are less concerned with developing the right message or branding but more focussed on studying the emotions and memories triggered by that message. A neuromarketing campaign is more person-intensive. Whereas typical marketing draws broadly from a cross-section of customers, through a variety of methods (focus groups, surveys, customer records, etc.), neuromarketing concentrates intently on individual marketing test subjects— usually no more than a few dozen, and over an extended period of time.