The average human being craves the good things of life without having to work a single day. Surprisingly, this fact only becomes true after a couple of years of a person’s existence. Numerous cultures in Africa and Asia prioritize hard work and imbibe this trait in their young ones through early socialization. While many may criticize their methodologies and rigidity, these people tend to have happier lives.
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The impact of 2020 in the business world is terrifying. Several consumer products had terrible sales, with most companies having to let go of most of their staff. However, 2021 is another opportunity to start again, integrate into the new environment, and discover new ideas to boost sales. Consumers are always demanding new products in different ways. Some follow a trend and swarm specific products. Whatever is causing this created a trend, a phenomenon to exploit. So if you’re a business person or startup, you definitely want to learn the trends of 2021.
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By nature, humans inherently believe that the availability of may choices means more satisfaction, freedom, flexibility and comfort. However, Barry Schwartz believes that more choices actually make things more complicated and difficult.
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Also known as informational social influence, social proof builds on the foundation of “herd mentality”. Simply put, social proof describes the way individuals are influenced when they see that others are doing something. Although humans tend to see themselves as independent thinkers, the principle of social proof explains why people are more inclined to “follow the pack” when they see other doing the same thing.
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Semiotics is a concept that deals with how meaning is read and understood, especially from signs and symbols (visual and linguistic codes). The term ‘semiotic’ was first used by American philosopher, C.S. Peirce (1839-1914), in the late nineteenth century to mean ‘the formal doctrine of signs’. The fundamental foundation of semiotics is the sign, which simply means, any recognized code to which there is an expected standard response.
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