All marketing is about behavior change. We use our understanding of behavioural economics to pin point specific tactics to influence consumer choice.
Leverage our solutions from SixthDigital and SixthMobile to provide ongoing and predictive intelligence.
In simple words behavioral economics emphasizes to a greater extent on how we behave rather than what we say or think.Hence behavioral economics can adjust and manipulate a person’s behavior.
Behavioral economics gives insights to devise methodologies that are effective and cost friendly to achieve the desired consumer behavior.
This would involve understating and acting upon on the authentic beliefs at the right moments.Beliefs about a product can be the stimulating force for not only the predictions about the products but the actually experiences that consumers attain after using the product or service. The challenge for us is not only on product enhancements through research and development but also managing and influencing consumer beliefs.
Behavioral Economic thus is a vital aspect in understanding what drives in consumer actions/decisions.
Two of our main offerings are Promo Track Leaflet tracking and retail Zoom Store DiagnosticsTo start with, we have Promo Track Leaflet tracking which provides retail promotions intelligence via its proprietary based software and retail Zoom Store Diagnostics which measures the incidence of product promotions and prices at the retail level. Initially our area of operations includes UAE and Saudi Arabia and plans are in place to expand our footsteps into other GCC markets as well. As an offshoot we are keen to also provide services related to shopper insights, outlet census and at some point retail audit as well.
We do this by keeping ourselves up-to-date with fast-moving retail and consumer trends.We study all spheres of retail including multichannel, omni-channel, online and mobile. We pay attention to automation and personalisation, cultural, urban and societal change.
... we can evaluate, question, test and assess data to convert them into powerful information.And this powerful information is handed to you for your decision making process.