While covid-19 brought the world to a standstill, post-covid times changed market landscapes and forced businesses to revisit their business strategies. While some have had to struggle just to stay afloat, some others have had to tweak and adjust their offerings to realign with the new normal.
Are the changes permanent? We can’t know that yet; suffice it to say that businesses have to tap into the changing market opportunities and adapt if they don’t want to be left behind in the current noisy environment.
To an industry insider, marketing tactics may seem manipulative as they are designed with the specific aim of making consumers feel the want for a product and nudging them to buy it. Behavioural economics and neurosciences aid in this very process by helping to understand consumers more and decode their purchase decisions.
While on the outside, it may seem like the public sector would make better use of behavioural science for research methods, the truth is quite the opposite. Private or corporate sectors are more diligent about understanding their consumers better and giving them better experiences in order to avoid alienating them.
The qualitative research method follows a naturalistic process of inquiry to understand social phenomena in natural settings. The focus is on the ‘why’ and not the ‘what’ and is concerned with the experiences of people in their daily lives. It deals with words, meanings and concepts in detail.
In the digital world today, companies that have adapted to the qual methods of research are thriving more and reaping better rewards. The key is to adhere to and incorporate these qualitative principles –
User experience (UX) is finally gaining recognition, and companies realize the importance of understanding their users and catering to their needs. However, there are still too many companies who do not want to accept the importance of understanding their consumers and improving their products and/or services to better cater to their requirements and needs.
Here are the five most common reasons why companies tend to ignore user research even though the world of business is gradually transforming from business-centric companies to consumer-centric organizations.
One of the biggest mistakes that marketers commit when trying to devise strategies to increase the reach of their brand to their target audience is focusing on numbers. Of course, lead generation is essential and there is no denying the fact that numbers will drive the business however, for long-term efficiency of any marketing and advertising strategy lies in how strongly connected the target customers feel to the product or service being offered.