New research from SixthFactor, based on a survey of 1,046 UAE residents, finds that life stage can matter more than age in travel choices. Household size also affects travel and booking preferences, with agent preference rising from 37% to 54%.
Recognition highlights pioneering research platform developed with KFC MENA

SixthFactor UAE AI Attitudes Study finds AI moving beyond experimentation and into everyday work across the UAE workforce.

Real-time digital brand tracking across AI/LLM visibility, search, social, and consumer reviews built for always-on brand intelligence.

Survey of 1,050 UAE residents finds willingness strongest among higher-income and more educated consumers.
