We facilitate behaviour change
 

… using enhancements in market research applying recent developments in cognitive psychology, neuroscience and behaviour economics.

We are an organization with unprecedented quest for knowledge, using new technologies with a singular focus to explain and influence consumer behaviour.
 
Often consumer choice is irrational and driven by emotive factors rather than a set of considered criteria. As marketers we think we know about the consumer choice process. Recent developments have made us think again. This has had a direct impact on how we do research among consumers - the technology used, the kind of questions asked and the interpretation of findings. The first step is an exploratory session with our clients and analyzing the existing information available. Then with the consumers, we start by asking the right questions … but asking is never enough. We follow it up with right contextual observations, and analysis based on principles of consumer psychology and of behaviour economics. Depending on your needs, we may use emotive measurement technology to peek inside the consumer brain. This may involve use of brain scan, eye tracking, facial imaging or galvanic response measurement.
 
Looking for a research partner with a fresh perspective? Get in touch with us at SixthFactor. We are a specialized consultancy company, founded by two veterans with expertise in consumer behaviour and extensive experience in the Middle East. We would love to hear from you and discuss ways in which we can help you move forward with you brands and your organization.