Impact of Artificial Intelligence (AI) on Mobile Technology - Here are 6 ways - Market Research & Behaviour analytics

Impact of Artificial Intelligence (AI) on Mobile Technology – Here are 6 ways

ByHimanshu Vashishtha

Impact of Artificial Intelligence (AI) on Mobile Technology – Here are 6 ways

Smartphones today have become the go-to constant in an individual’s everyday life. Right from catching up on news to checking out weather conditions to Internet searches to shopping, decisions and choices made by individuals are largely dependent on their smartphones.

In tune with the consumer dependence on these gadgets, mobile phone brands compete against one another to attract users and retain them. And it is here that Artificial Intelligence (AI) has become an integral part of mobile technology.

AI enables computers or systems to make predictions based on similar instances or patterns that have already happened. Mobile technology companies leverage on the data collected by handsets to identify and understand consumer requirements.

How exactly is AI impacting mobile technology?

It wouldn’t be far-fetched to imply that the mobile technology segment may be revolving around the developments in AI. Some key features of any smartphone today that lures consumers are based on AI.

  1. Mobile phone cameras
    With AI in mobile phone cameras, users are given suggestions on the best lighting, best frame and so on for the pictures they click. Facial recognition option to unlock one’s phone is dependent on AI. Thus, through images too, AI gathers information about user behaviour by storing, categorizing and analyzing data, which are images in this case.
  1. Search experiences
    AI enhances the search experience of users by keeping track of past searches and results, and giving suggestions based on location and other preferences.
  1. Mobile app personalization
    Based on data collected from the various sensors in smartphones, recommendations and suggestions are given. App personalisation helps in higher app conversation rates. At the rate at which AI is developing, it is likely that more variables will be included for the same.
  1. Chatbots
    One of the best applications to reduce gap between consumers and brands, AI-enabled chatbots help to provide customer support 24×7. Apart from interacting with multiple users at the same time, chatbots help to resolve queries and grievances, while also helping to improve customer experience each time.
  1. Cyber security
    A growing concern in the digital space, AI helps to keep security attacks at bay by alerting users of any suspicious activity or threat. This is much needed, as most apps require verification of users’ details and payment options. Also, based on the patterns and user behaviour, AI suggests improvements to the code and development of technology to mobile technology owners so that future attacks and misuse may be avoided.
  1. Voice assistance
    Voice assistance feature in mobile technology, like SIRI in apple, is based on AI. It is noteworthy that some of the speech recognition assistants can comprehend better than human listeners, especially in noisy conditions.

Mobile technology and AI – the future

Mobile technology sector is heavily dependent on the advancements and developments in AI. Mobile handset manufacturers are investing heavily in AI to enhance user experience and thus not fall behind in the smartphone market. Microprocessors, specially designed and capable of doing AI calculations faster, have already begun to be built into handsets. These work in the background to not just enhance user experience but also improve on the core necessities of a user like battery life.

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