A Fortune 500 client which is a market leader in CPG globally wanted to harness the power of consumer sentiment on social media around a new brand launch to drive greater traction and growth for the brand across the Middle East.
We collaborated with the client and their digital partners to gather close to 1000 consumer sentiments and pictures from different online & social channels and analyzed them using a customized framework to derive consumer insights and specific actions based on them.
Value delivered by SixthFactor
What has driven the success for the new launch?
What is the nature and range of consumer sentiments in the online & social space?
What can the client do to grow the brand further?
Developing a new communication based on insights shared which is expected to drive brand market share and equity growth.
Develop new print campaigns to garner higher online engagement especially on photo sharing sites.