Case Study – Social Media Sentiment Analysis

Business Challenge

  • A Fortune 500 client which is a market leader in CPG globally wanted to harness the power of consumer sentiment on social media around a new brand launch to drive greater traction and growth for the brand across the Middle East.

SixthFactor Solution

  • We collaborated with the client and their digital partners to gather close to 1000 consumer sentiments and pictures from different online & social channels and analyzed them using a customized framework to derive consumer insights and specific actions based on them.

Value delivered by SixthFactor

  • What has driven the success for the new launch?
  • What is the nature and range of consumer sentiments in the online & social space?
  • What can the client do to grow the brand further?

Client Action

  • Developing a new communication based on insights shared which is expected to drive brand market share and equity growth.
  • Develop new print campaigns to garner higher online engagement especially on photo sharing sites.