Case Study – Eye Tracking

Business Challenge

  • A regional face care brand had developed 13 pack designs with different benefit and RTB offerings.
  • The task was to choose the most relevant offering and the most attractive packaging.

SixthFactor Solution

  • Conducted 36 eye tracking sessions followed by In-Depth interviews with each respondent immediately post the eye tracking sessions to understand the response.

Value delivered by SixthFactor

  • We could help the client accurately evaluate the options with scientific proof.
  • This mainly overcame the ‘say-do’ gap that usually colors the FGD responses.

Client Action

  • The client chose the winner pack design and winner offering out of the 13 options.
  • Client felt much more confident launching it in the market.