- A regional face care brand had developed 13 pack designs with different benefit and RTB offerings.
- The task was to choose the most relevant offering and the most attractive packaging.
- Conducted 36 eye tracking sessions followed by In-Depth interviews with each respondent immediately post the eye tracking sessions to understand the response.
Value delivered by SixthFactor
- We could help the client accurately evaluate the options with scientific proof.
- This mainly overcame the ‘say-do’ gap that usually colors the FGD responses.
- The client chose the winner pack design and winner offering out of the 13 options.
- Client felt much more confident launching it in the market.