A regional face care brand had developed 13 pack designs with different benefit and RTB offerings.
The task was to choose the most relevant offering and the most attractive packaging.
SixthFactor Solution
Conducted 36 eye tracking sessions followed by In-Depth interviews with each respondent immediately post the eye tracking sessions to understand the response.
Value delivered by SixthFactor
We could help the client accurately evaluate the options with scientific proof.
This mainly overcame the ‘say-do’ gap that usually colors the FGD responses.
Client Action
The client chose the winner pack design and winner offering out of the 13 options.
Client felt much more confident launching it in the market.
