Strategic Marketing Consultant | Customer Engagement Solutions | Sixthfactor Consulting

Case Study – Driving Customer Engagement

 Business Challenge

  • A leading regional bank wanted to understand the differentiating banking needs and service expectations of Premium customers.
  • This was to improve the customer-service in line with customers’ needs by identifying ways in which Relationship Managers can engage more effectively.

SixthFactor Solution

  • We conducted 25 in-depth interviews with the bank’s Premium segment customers and competition customers to understand key factors driving positive service experience.
  • This was followed by a workshop with the RM unit to disseminate learning.

Value delivered by SixthFactor

  • How RMs can take the role of strategic-advisors?
  • How to establish a more need-based personalized customer interaction
  • How RMs can help in creating operational efficiency?

Client Action

  • Creating a robust strategy to create engagement with premium customers and creating KPIs for RMs at regional and at branch-level.
  • Developing a blue-print of best practices and service-delivery standards for RMs.