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Case Study – Culture Code
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Case Study – Culture Code
Business Challenge
A global automotive brand wanted to understand cultural codes of luxury amongst Arabs.
This was to offer relevant features in the premium car segment of the brand.
SixthFactor Solution
15 Ethnographies were conducted in KSA, UAE & Kuwait amongst luxury car owners.
This was followed by a workshop with Strategy Team to disseminate learning.
Value delivered by SixthFactor
We discovered the codes of luxury amongst Arabs across categories.
Compared and understood how it were different from other cultures and countries.
We discovered the manifestations of luxury in automobile features.
Client Action
The insights helped the brand in developing the relevant offerings for the premium segment of the brand.
The insights also helped the brand choose features and offerings that behold brand values.