A leading pharmaceutical company needed greater clarity in restructuring the brand architecture for one of its flagship brands to simplify consumer purchase decision making.
SixthFactor Solution
3 pronged approach to deep dive into the consumer psyche using in home visits, focus group discussions and mobile ethnographies (whereby consumers were shadowed digitally).
Value delivered by SixthFactor
What positioning would be most effective & relevant?
Consolidating positioning in the market by bringing focus of core utility of sub brands.
Client Action
Provided clarity on how to position the brand effectively so as to capitalize on the low penetration of the category in the market & increase market share.
