Himanshu Vashishtha, Author at Market Research & Behaviour analytics - Page 4 of 19

Author Archive:Himanshu Vashishtha

ByHimanshu Vashishtha

In a post-Covid world, how can organizations make better business decisions?

The COVID-19 pandemic has changed the way businesses all over the world function. This pandemic still continues to alter lives and has made people from all walks of life sit back and reflect on the true purpose of their existence. Mental wellness and overall well-being have taken precedence over making money and meeting deadlines. While this has become the new normal, it is also true that businesses now have to reformulate their strategies to identify their key stakes in the current, post-COVID market space to establish their foothold.

 

In these uncertain times, it can be challenging to predict trends as the market may not behave as you anticipate. Nonetheless, the industry trend prediction should not be neglected as it will prepare your business to cover all bases and handle even the unexpected. Businesses need to take a second look at their marketing and business strategies. These strategies will determine how your business will perform in a post-COVID world. Hence, you should know what you are doing right and where you should focus.

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ByHimanshu Vashishtha

Human eyes are needed for artificial intelligence: How marketers can assist in filling the void

Algorithms for artificial intelligence (AI) use real-time data to provide insights for decision-making. This makes AI very different from passive machines, which provide predetermined or mechanical responses. 

AI considers a variety of data sources and carefully analyzes them in seconds. It then acts based on the results of the analysis. It is prudent to remember that AI is designed by humans for the purpose of reaching a conclusion based on analysis. Thanks to the advances in artificial intelligence, this technology is not only used to automate repetitive tasks but also in many other industries and sectors, such as the automotive industry, education, cybersecurity, human resources, customer service, logistics, marketing, healthcare, and supply chain management.

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ByHimanshu Vashishtha

Why do businesses need a social media monitoring plan?

A majority of brands focus solely on mentions online. As a result, they miss out on messages that mention their brand name differently or talk about their products without mentioning the brand name. Hence, it is important that businesses create a social media monitoring plan that enables them to find out what their target audience is saying. Of course, you need the right tools to monitor social media. Otherwise, you will have to perform time-consuming manual searches.

You may wonder why your business requires a social media monitor plan. Such a plan will not only allow you to streamline search parameters and mentions on various social media platforms but will also enable you to provide responsive, prompt, and fuss-free customer care. Invariably, customers will write or mention their concerns on social media and tag your brand. It is imperative that you catch these mentions, respond to queries, address issues, and identify potential brand advocates. This will foster brand loyalty and help your business thrive in a competitive marketplace.

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ByHimanshu Vashishtha

The Importance of Market Research During a Pandemic

The pandemic has changed the way businesses function. The lockdown and the subsequent social distancing have shown that consumers are more than willing to engage online and speak about their experiences, needs, aspirations, and fears. This sharing of information by consumers is an opportunity that businesses should take advantage of.

When consumers share information online, it is a form of data that businesses can analyze. Market research enables this analysis so that businesses get valuable insights as well as actionable recommendations. That way, they will be able to cater to the needs of their target audience. Of course, each business is different but the market research can be customized to the business so that it gets valuable insights.

Here are some of the reasons why you shouldn’t neglect market research during the current times when the world is being swept by COVID-19 and its repercussions.

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ByHimanshu Vashishtha

What are the 5 best ways to use market research to grow your company?

Most successful businesses focus on market research and then use their findings to make business decisions that enable them to leave their competition behind. Whether you are starting a new business or you want to expand your existing business, market research is imperative. It helps you get a better understanding of your target markets, change your marketing tactics and strategies to cater to your target audience, and this, in turn, helps you increase sales.

Here are five ways that you can use market research to help your business flourish and thrive:

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