We are a specialist team at
SixthFactor Consulting that provides
market research and consulting
services to the business-to-business
and industrial markets.
We provide organisations with
research-based consultancy.
With the vast repository of knowledge
and understanding gained
through studying diverse sectors
for several years, we provide
discerning market perspective for
sound decision making.
Market research is a big investment. That is why selecting a market research partner that speaks the language of your industry is absolutely critical. We are a a specialist business-to-business research team at SixthFactor Consulting. We have conducted several custom business-to-business research projects since we were founded. We are therefore fluent in the language of your industry, and can quickly grasp your unique market research requirements.
Speaking the Language of the Region
We carry out every business-to-business research study in the manner that is most suited locally, whether it is about talking to the people to people or about looking up the information we need to.
We have a unique understanding of the questions to ask, the people to talk to, and the decisions that need to be taken.
What We Do
Understanding Markets and Opportunities
Our market and opportunity research can help business-to-business develop a sustainable and profitable go-to-market plan. We can help you identify the size of the opportunity, assess the market and competitors, finding the right routes to market and crafting a compelling proposition aligned to market needs.
Customer Research & Segmentation
Our specialist business-to-business approach can combine active listening at every touchpoint with sophisticated analytical and segmentation techniques to bring the voice of the customer into the heart of your business. We can help clients deliver a superior customer experience and drive greater profitability and long-term loyalty.
Brand & Communications
Our specialist brand and marketing research solution can help clients measure brand value and track brand health over time. We can help you find a compelling brand proposition that resonates with the market, creates maximum value, generates loyalty and drives new business.
Product, Proposition & Pricing Research
Our end-to-end solution for product, proposition and pricing research is designed to help business-to-business organisation innovate successfully and profitably. We can help clients to understand customer needs and how to meet them, and implement a sustainable pricing strategy.
Illustration of Frameworks and Research Roadmaps We Use
Situation Analysis
As part of the PESTLE analysis, these are the questions we would consider while collecting information and while conducting this analysis.
What is the political situation of the country and the region, and how can it affect the sector?
What are the prevalent economic factors pertaining to the sector and the relevant disciplines within that?
How much importance does society and culture have in the market and what are its determinants?
What technological innovations are emerging and what are likely to come up up and affect the market structure?
What are the current legislations that regulate the sector; can there be any change in the legislations for the sector?
What are the environmental concerns for this sector in the region?
For each of these issues …
Political Issues, Economic Issues, Societal Issues, Technological Issues, Legal Issues, and Environmental Issues
… We will look at both, External Factors as well as Internal Factors, in order to delineate the complete picture. And, for each of the External Issues and each of the Internal Issues, we will consider in the analysis, the Risks and the Opportunities.
Here are some examples to suggest what we mean by External Issues and Internal Issues, in the context of Political Issues.
Political Issues, External:
Changes to Government Policy
General Public Pressures
Influence from NGOs and other such external bodies.
Political Issues, Internal:
Restructuring of Management
Budget Reallocation
Resistance to Change
Restructuring of Strategies or Policies.
Illustration of Frameworks and Research Roadmaps We Use
Competitive Analysis Framework
Stakeholder Mapping
Brand Differentiation and Positioning
Brand Identity
Creating One Optimally Designed Integrated Program, Using Five-component Toolbox
Robust and Comprehensive Five-component Research Program
Toolbox
Sectors
Some of Our Partners
We help the best of the brands in the region and in the world with business-to-business market research to make smarter decisions driven by insights, empowering them to grow.
