A bold team together with brave clients are here to make a difference to the marketing world!
"We shall CONTINUE REINVENTING MARKET RESEARCH By ensuring it’s more disruptive and innovative than ever before, To provide greater clarity!"
Long shot : Market researcher with 18 years of experience with a master’s degree from MICA, India.Mid Shot : An entrepreneur, ready to take on any challenge, guided by an unprecedented quest for knowledge, eager to provide research with a fresh perspective whilst constantly trying to find meaning in consumer choices. A ‘thought leader’ who speaks and presents regularly in global and regional conferences and contributes to newspapers, periodicals and magazines within the marketing field. Always interested in innovation and new ideas, his latest passion being behavioral economics and Neuro marketing.
Previous Avatar: MD, Nielsen MEA, Consultant, IMRB International.
Long Shot: Over twenty years of industry experience across the Middle East, Europe, India and South East Asia. He did his Bachelors in Engineering and Masters in Marketing from Sydenham Institute in India.Mid Shot: His passion is fact based solutioning, making sure research insights drive decision making. His years as a research user fired in him this passion and he is very keen to ensure there are clear marketing implications that come through from a research. Customer Experience and Branding subjects that are close his heart and has written white papers on these.
Previous Avatar: Leadership positions in a global multinational research agency in both Commercial as well as Operations roles. Prior to which he headed Business Intelligence and Research for a telecom service provider organization in Dubai.
Long Shot: 16+ years of influencing client decisions in APAC, India, Middle East & Africa. Drove and lead Innovation Analytics team at Nielsen for SEA, NA and India towards higher client and personal satisfaction. Narratives (Read: Simple, coherent, insightful stories) are the way to communicate and interact, in short, stories drive, thrive and pride Siva. Stories generated from integrating multiple data sources to help clients make better marketing decisions.Mid Shot: Every fall, spring, summer and winter of the last 16 years and a couple of quarters were spent in talking and walking the path with clients, turning data and analytics to insights predicting consumer behaviour for higher growth and profits.
Long Shot: Close to 17 years of multihued experience influencing clients’ marketing strategies and go-to-market activation programs. His previous stint was leading the global Qualitative unit for Nielsen managing teams, insight deliveries and client-outcomes. Powered with a Post-grad in Psychology he started as a Quantitative researcher bringing alive the big-picture and adding life to numbers. He then moved to the world of ‘deep-dives’ exploring the slippery terrains and rocky grounds of the left-right brain decision making patterns.Mid Shot: Anshul loves the idea of completing the circle with exploring, designing and activating for favourable consumer decisions. He has been constantly tinkering with the ideas aimed at applying human judgement theories to marketing problems for profitable outcomes.
The talent and brains that helps Sixthfactor run like a well oiled machine...
Long shot : Specializing in qualitative research, Serene has 5 years of experience working with two of the biggest research companies, TNS and Nielsen. She has graduated from the University of Wollongong, Australia with a specialization in marketing.Mid Shot : At SixthFactor, she is one of the mainpillars within qualitative research and is currently pursuing a Masters in Behavioral Economics. An aspiring writer, Serene enjoys the bandwidth that comes with qualitative research report writing.
Long shot :Bachelor in Business Administration (Finance) from AUD, proficient in Arabic, French & English. Started her research career with SixthFactor a few years back and specializes in qualitative research.Mid Shot : Her ethnicity and researcher bend of mind makes her an excellent team asset. Her perspective and proximity to the Arab culture is always a value-addition to all SixthFactor offerings.
Long shot : 15 years of experience in operations and research in three different countries. Specializes in mystery shopping and CATI projects, has immaculate project planning ability. He holds a Bachelor’s degree in accountancy from Mumbai University.Mid Shot : Leads the Project Service Quality and Control. Operations, but wears the researcher’s hat as well. Award winner from the Dubai Service Excellence Scheme (DSES) on their Mystery Shopping program. He is our ‘Go-to- person’ when it comes to project planning and control. Close shot :Warm, friendly, an ardent traveler and loves to learn new languages. Meticulous and organized in what he does.
Long shot : Having spent 10 out of 14 years of her market research career in the Middle East, Varsha has earned a precious understanding of brands and consumer dynamics in this region. A senior Qualitative researcher who has worked with both Nielsen and TNS in leadership roles. She is a Post-Graduate in Marketing Communications Management from NIA, New Delhi.Mid Shot : She has always believed in evolving with time, hence SixthFactor is a natural fit for her. In her current role she continues to blend her solid regional knowledge with new age research and boasts of being the Clarity Consultant & Insight Visualizer. She is also a life-coach.
Long shot: Sari Al Houseini has a Bachelor double major in Advertising (Creative) and Graphic Design, from the American University in Dubai. He is proficient in two languages – English and Arabic. Sari has started his market research career with SixthFactor as a Digital Insights Researcher and works on a variety of qualitative and quantitative projects.Mid Shot: Besides research, his professional experience spans roles as Graphic Designer, and Account Management at branding, advertising, and social media agencies.
Long shot: Consumer Insights specialist with over 10 years of experience, the last 9 of which have been in the Middle East region. He has a master’s degree from IISWBM, India’s oldest B-school and a Bachelor’s degree in Electronics Engineering.Mid Shot: An experienced quantitative researcher with a knack for reading through numbers, an eye for detail and a new found love for qualitative engagement with consumers. Loves to experiment with different approaches to a problem with the aim of arriving at the most optimal solution.