Case Study – Market Activation Monitoring(MAM)

Business Challenge

  • Our client wanted to plan their promotion strategy for their portfolio of personal care products.
  • There was internal debate on extent of discounting and type of promotions.

SixthFactor Solution

  • SixthFactor Retail used the data available in its leaflet monitor database.
  • This consists of all lead promotions advertised by the retailers in KSA and UAE.

Value delivered by SixthFactor

  • We analyzed between 100-500 promotions in each category. This helped map the type of promotions prevalent, extent of discounting and also the extent of promotions in different categories managed by the client.

Client Action

  • Client could identify the right promotions for each category based on the norms.
  • Client also was better prepared for negotiations with retail partners.