- A global automotive brand wanted to understand cultural codes of luxury amongst Arabs.
- This was to offer relevant features in the premium car segment of the brand.
- 15 Ethnographies were conducted in KSA, UAE & Kuwait amongst luxury car owners.
- This was followed by a workshop with Strategy Team to disseminate learning.
Value delivered by SixthFactor
- We discovered the codes of luxury amongst Arabs across categories.
- Compared and understood how it were different from other cultures and countries.
- We discovered the manifestations of luxury in automobile features.
- The insights helped the brand in developing the relevant offerings for the premium segment of the brand.
- The insights also helped the brand choose features and offerings that behold brand values.