Brand Position Research | Branding & Rebranding Strategies| Sixthfactor Consulting

Case Study – Corporate Values Study

Business Challenge

  • The client, a leading bank was redefining its corporate values and wished to get feedback from internal stakeholders.
  • Quick turnaround was the critical determinant as the inputs were to be used in decision making.

SixthFactor Solution

  • Designed an online survey covering 1,600 employees across a mix of nationalities.
  • Delivered results in 2 weeks enabling the client to take a decision on time.

Value delivered by SixthFactor

  • Developed a Employee Value Action Summary that clearly identified the core values and actions for the client.

Client Action

  • Results were used in workshops with top management and contributed in the decision-making towards the re- branding of the bank.