- A leading pharmaceutical company needed greater clarity in restructuring the brand architecture for one of its flagship brands to simplify consumer purchase decision making.
- 3 pronged approach to deep dive into the consumer psyche using in home visits, focus group discussions and mobile ethnographies (whereby consumers were shadowed digitally).
Value delivered by SixthFactor
- What positioning would be most effective & relevant?
- Consolidating positioning in the market by bringing focus of core utility of sub brands.
- Provided clarity on how to position the brand effectively so as to capitalize on the low penetration of the category in the market & increase market share.