Blog - Market Research & Behaviour analytics

Blog

ByHimanshu Vashishtha

Do you have a partner who can provide you insights on demand?

We act as custodians of the knowledge that rests in client organizations to be able to answer ongoing questions from internal stakeholders.
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ByHimanshu Vashishtha

Will it help to know the demand landscape for your category and the profitable consumer segments?

We can help you increase your profitability by identifying the profitable segments and strategy to capitalize on those opportunities.

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ByHimanshu Vashishtha

Are you still doing focus groups and interviews?

We have adapted the ways in which we understand consumers today – moving from focus groups to brain scans and stated response to eye tracking.

ByHimanshu Vashishtha

Are you struggling with suppliers who give you a lot of data but not insights?

Our experienced team works with CXO levels to provide business solutions and not another report.

ByHimanshu Vashishtha

Are you looking for the triggers that can make consumers choose your brand?

All marketing is about behavior change. We use our understanding of behavioural economics to pin point specific tactics to influence consumer choice.