Blog - Market Research & Behaviour analytics

Blog

ByHimanshu Vashishtha

Paradox of choice – What should marketers know?

The concept ‘Paradox of choice’ was popularized by Barry Shwartz, an American psychologist in his 2004 book ‘The Paradox of Choice – Why more is less’.
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ByHimanshu Vashishtha

Do Loss Aversion marketing tactics work?

Loss aversion is a powerful psychological tactic utilized by marketers to amplify marketing efforts and increase sales conversions. It refers to people’s tendency to choose avoiding losses over acquiring gains. In fact studies show that negative impacts like losses, disadvantages etc. affect people more than gains, advantages etc.
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ByHimanshu Vashishtha

The Power of the Word FREE in Marketing

The word ‘free’ is one of the most powerful words in the English language. Its significance in marketing is one that cannot be ignored due to the extensive psychological appeal attached to the word. The word finds space in all the lists of powerful marketing and advertising words that can be used for headlines and captions.
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ByHimanshu Vashishtha

How does Framing Effect help with conversion rates?

A cognitive bias, the framing effect plays a significant role in the world of marketing and is not taken lightly by marketers. It works on the basis that human brains respond to the context of the information being presented to them and not just the item or product per se. So there needs to be more emphasis on how something is being conveyed, than what is being conveyed.
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ByHimanshu Vashishtha

How does Neuromarketing Help Marketers? – Here are 5 Ways

In the never-ending race of branding and marketing to grab the customer’s eye, marketers are faced with the biggest challenge of devising newer and effective strategies at lesser costs and expenses. And that’s where neuromarketing comes into the picture.
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