A well-known and loved brand is one of the most valuable assets a company owns. Behavioural branding involves in creating the company’s own logo, slogan and the graphic that will help people identify the company’s products or services while browsing shops or while surfing the internet. The foundation for building a successful brand is to define the business targeted audience and focusing on tailoring a message that meets their specific needs.
Classical pricing theories assume that customers behave rationally and have access to complete information regarding cost-benefit ratio. According to those theoretical principles, the pain of payment should be identical for every penny spend (customers want to obtain as much for their money as possible). Those theories are based on the hypothesis that customers act rationally. However, in real life, many factors influence the way consumers value money and how much pain they feel upon spending it.
We’ve set the first Neuro-Lab in this region. Using new and emerging patented technologies measuring brain activity; real-time emotional reactions and calculate the point of gaze. These are EEG, Galvanic skin response measurement, eye-tracking etc