Blog - Market Research & Behaviour analytics

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ByHimanshu Vashishtha

How to measure Feelings and Emotions

Most of us confuse emotions and feelings to mean the same thing, but they aren’t. They could be termed as related and dependent, yet distinct in their true meanings. But both are our reactions to how someone or something makes us feel in response to some stimuli.

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ByHimanshu Vashishtha

Impact of Artificial Intelligence (AI) on Mobile Technology – Here are 6 ways

Smartphones today have become the go-to constant in an individual’s everyday life. Right from catching up on news to checking out weather conditions to Internet searches to shopping, decisions and choices made by individuals are largely dependent on their smartphones.
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ByHimanshu Vashishtha

5 Types of Qualitative Research Methods

Qualitative research is the process of acquiring data by studying subjects in their natural habitat. The focus is on understanding the why and how of human behaviour in situations, and is defined as a scientific research method to obtain non-numerical data.

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ByHimanshu Vashishtha

How to Use Psychographics in Advertising & Marketing

How can we describe psychographics?

Psychographics is a qualitative methodology which is used to describe consumers on psychological attributes. Psychographics is co-existing with the study of personality, values, opinions, attitudes, interests, and lifestyles.

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ByHimanshu Vashishtha

Have You Taken Advantage of the “Nudge” for Marketing Your Brand?

“Carrots and sticks” are passé. Enter the “Nudge” – a subtle push that aims to influence a person’s behaviour without being conspicuous. Instead of forbidding choices, or using overt incentives, the Nudge uses indirect suggestions to impact people’s behaviour, thus facilitating certain choices over alternative ones.
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