Blog - Market Research & Behaviour analytics

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ByHimanshu Vashishtha

How to generate leads during COVID-19

Corona is here to stay for a while, let’s acknowledge that first! We don’t know when the pandemic will come to a halt, let’s acknowledge that too. The impact of the corona virus on businesses and the sudden downward spiral of economies globally have gotten many second-guessing their future.
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ByHimanshu Vashishtha

Takeaways for marketers from Neuromarketing studies

Neuromarketing is the study of the human brain’s response to stimuli. Using MRIs, these impulses and reactions can be tracked and interpreted. There could be conflicts between our conscious and subconscious parts of human minds.
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ByHimanshu Vashishtha

Paradox of choice – What should marketers know?

The concept ‘Paradox of choice’ was popularized by Barry Shwartz, an American psychologist in his 2004 book ‘The Paradox of Choice – Why more is less’.
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ByHimanshu Vashishtha

Do Loss Aversion marketing tactics work?

Loss aversion is a powerful psychological tactic utilized by marketers to amplify marketing efforts and increase sales conversions. It refers to people’s tendency to choose avoiding losses over acquiring gains. In fact studies show that negative impacts like losses, disadvantages etc. affect people more than gains, advantages etc.
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ByHimanshu Vashishtha

The Power of the Word FREE in Marketing

The word ‘free’ is one of the most powerful words in the English language. Its significance in marketing is one that cannot be ignored due to the extensive psychological appeal attached to the word. The word finds space in all the lists of powerful marketing and advertising words that can be used for headlines and captions.
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