Blog - Market Research & Behaviour analytics

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ByHimanshu Vashishtha

How does Semiotics help in influencing consumers?

Semiotics addresses the significance of signs, symbols and messages in communication, based on the meanings attached to these by people. Brands utilize these to fill in the need-fulfilment gap in a consumer’s mind. All their marketing and advertising are channeled towards communicating and creating meanings in the target audience’s minds.
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ByHimanshu Vashishtha

How are companies using neuromarketing to influence consumer-buying decisions?

 

Marketing revolves around understanding consumer choices and preferences. It is all about understanding consumer pain points and producing content to connect with those points, and this could include a series of trials to analyse what they respond to. Neuromarketing becomes helpful to understand their psyche and thus produce strong and customer centric marketing campaigns.
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ByHimanshu Vashishtha

How to adapt your marketing strategy to COVID-19?

Just like our daily routines have changed in the wake of COVID-19, business discussions and marketing discussions need to be changed too to accommodate the impacts of the unsettling scenario currently. While some brands may be taking advantage of the circumstances, some may be contemplating on scaling back marketing activities.
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ByHimanshu Vashishtha

How to generate leads during COVID-19

Corona is here to stay for a while, let’s acknowledge that first! We don’t know when the pandemic will come to a halt, let’s acknowledge that too. The impact of the corona virus on businesses and the sudden downward spiral of economies globally have gotten many second-guessing their future.
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ByHimanshu Vashishtha

Takeaways for marketers from Neuromarketing studies

Neuromarketing is the study of the human brain’s response to stimuli. Using MRIs, these impulses and reactions can be tracked and interpreted. There could be conflicts between our conscious and subconscious parts of human minds.
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