Blog - Market Research & Behaviour analytics

Blog

ByHimanshu Vashishtha

A Return To Inspiration: Consumer Trends To Look Out For In 2021.

The impact of 2020 in the business world is terrifying. Several consumer products had terrible sales, with most companies having to let go of most of their staff. However, 2021 is another opportunity to start again, integrate into the new environment, and discover new ideas to boost sales. Consumers are always demanding new products in different ways. Some follow a trend and swarm specific products. Whatever is causing this created a trend, a phenomenon to exploit. So if you’re a business person or startup, you definitely want to learn the trends of 2021.
Read More

ByHimanshu Vashishtha

BARRY SCHWARTZ: THE PARADOX OF CHOICE

By nature, humans inherently believe that the availability of may choices means more satisfaction, freedom, flexibility and comfort. However, Barry Schwartz believes that more choices actually make things more complicated and difficult.
Read More

ByHimanshu Vashishtha

SOCIAL PROOF IS THE NEW MARKETING

Also known as informational social influence, social proof builds on the foundation of “herd mentality”. Simply put, social proof describes the way individuals are influenced when they see that others are doing something. Although humans tend to see themselves as independent thinkers, the principle of social proof explains why people are more inclined to “follow the pack” when they see other doing the same thing.
Read More

ByHimanshu Vashishtha

SEMIOTICS AS THE SIGN OF MEMORY

Semiotics is a concept that deals with how meaning is read and understood, especially from signs and symbols (visual and linguistic codes). The term ‘semiotic’ was first used by American philosopher, C.S. Peirce (1839-1914), in the late nineteenth century to mean ‘the formal doctrine of signs’. The fundamental foundation of semiotics is the sign, which simply means, any recognized code to which there is an expected standard response.
Read More

ByHimanshu Vashishtha

How Machine Learning Can Boost Predictive Analytics

Predictive analytics is improving the world of business, health, science, and marketing. The ability of predictive analytics to accurately predict the future using historical data has made it a must-have in every type of organization. Predictive analytics utilizes several tools like IBM, Microsoft, SAS Institute, and Q Research to analyze historical data to predict the future. Its purpose is to help organizations meet better decisions. Predictive analytics helps organizations predict consumer behavior, thus, giving them the best tool to place them ahead of the competition.
Read More