Himanshu Vashishtha, Author at Market Research & Behaviour analytics

Author Archive:Himanshu Vashishtha

ByHimanshu Vashishtha

How does Neuromarketing Help Marketers? – Here are 5 Ways

In the never-ending race of branding and marketing to grab the customer’s eye, marketers are faced with the biggest challenge of devising newer and effective strategies at lesser costs and expenses. And that’s where neuromarketing comes into the picture.
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ByHimanshu Vashishtha

Tapping into Consumer Behaviour with Neuromarketing

Neuromarketing has been around for more than a decade now in the marketing world helping to bridge the gap between consumers and brands. It’s becoming an integral part of marketing research methods and brands have begun to allocate a significant budget for it to devise ways to boost sales conversion rates and brand image.
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ByHimanshu Vashishtha

How can Marketers Utilise Behavioural Economics?

Behavioural economics is considered the science behind understanding the human decision-making process. Through experiments and trials, researchers try to understand and uncover how we as humans think and arrive at decisions. Basic questions like how are information processed and how is our behaviour influenced are addressed.
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ByHimanshu Vashishtha

Mental Accounting – How real is it?

Mental accounting also referred to as psychological accounting, refers to mental categories and values people associate with money, be it losses or expenses. This behavioural economics aspect points out that people may not always be logical about their expense and investment decisions because they view money in different categories, with some categories given more prominence than others.
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ByHimanshu Vashishtha

Importance of Orange Colour in Branding and Design

Colour may rightly be called the most important element in branding and design. Human minds associate meanings to colours. Psychiatrists believe that humans tend to have bodily reactions to stimuli from colours. Hence marketers should use them carefully to send the right messages and create the desired impressions in consumers’ minds.

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